The scenario provided in the assessment brief. DKM&X is a large United Kingdom industrial company manufacturing tools and equipment, selling primarily into the domestic market and exporting to European and United States customers. Its stakeholders include staff, customers, business functions, departments, shareholders, partners, regulators and suppliers. The company operates through several business units and departments including a design shop, distribution centre, workshop, administrative and management centre, and customer service centre. The author is Quality Manager. Organisational detail beyond the scenario is illustrative.
Task 1: Report on the scope and purpose of quality management within organisations
AC 1.1 Evaluate the scope and purpose of quality management within organisations
Defining quality before scoping its management. The term carries several established definitions and they lead in different directions. Crosby’s conformance to requirements makes quality objective and measurable, and says nothing about whether the requirements were right. Juran’s fitness for purpose introduces the user’s need and is harder to measure. Garvin’s eight dimensions, covering performance, features, reliability, conformance, durability, serviceability, aesthetics and perceived quality, recognise that quality is multi-dimensional and that customers weigh the dimensions differently.
Evaluating these for DKM&X, conformance is the operative definition in the workshop, where a tool either meets its tolerance or does not. Fitness for purpose is the operative definition in the design shop, where the question is whether the specification serves the user at all. A single definition applied across the business would misdirect one function or the other.
The scope: three nested activities. Quality control is inspection and testing to detect non-conformance after it occurs. Quality assurance is the set of planned activities providing confidence that requirements will be met, acting before rather than after. Quality management encompasses both, plus quality planning and improvement, and extends across the whole organisation.
Evaluating the scope at DKM&X, quality management reaches every department the scenario names. It covers design, where most quality is determined and least is inspected; procurement, since a defective input becomes a defective output; the workshop; the distribution centre, where damage in transit is a quality failure the customer experiences as such; and the customer service centre, where the response to a complaint is itself a quality event.
The purposes. Meeting customer requirements and retaining customers. Reducing the cost of failure, since scrap, rework, warranty and returns are avoidable expenditure. Meeting regulatory and contractual obligations, which for exported products means conformity requirements in each destination market. Protecting reputation, which for an industrial manufacturer operates through purchasing departments and specification decisions rather than through consumer opinion. And enabling improvement, since a quality system generates the data that shows where to improve.